independent Art advisory & strategic consultancy
MIAMI-BASED. NEW YORK AND LOS ANGELES ROOTS. GLOBAL REACH.
Private Art Consulting (PAC) advises collectors, real estate developers, architects, interior designers, and brands on acquiring, integrating, and leveraging art as an asset and positioning opportunity.
Our work spans discreet art acquisition advisory for private collectors and institutions; site-specific art sourcing, curation, visual storytelling, and white-glove project execution for residential, hospitality, and commercial projects; and art-led brand strategy, campaigns, collaborations, and activations.
We also consult a select number of professional artists on strategic growth, market positioning, and major initiatives.
Art advisory
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Private & Institutional Art Collectors
Acquire art with intention, vision, and confidentiality.
We provide independent, buyer-side art acquisition advisory, including market research, sourcing, due diligence, negotiation, transaction coordination, and collection management. Since PAC does not maintain inventory, accept consignments, represent artists as a sales agent, or receive seller-side commissions, our art advisory services are shaped directly around the client and their long-term collection objective.
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Interior Designers, Developers, & Architects
Art procurement and curation support for residential, hospitality, public, or commercial spaces.
Expert art sourcing, visual storytelling, and site-specific art curation. PAC can source across established artists, mid-career artists, emerging artists, artist studios, galleries, estates, private sources, secondary-market opportunities, and commissions, while providing project management and white-glove logistical oversight.
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Being independent and unbiased makes our model unique. We’re positioned to prioritize our clients’ best interests.
STRATEGIC CONSULTING AND CREATIVE SERVICES
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Brands
We partner with brands from concept to execution through campaigns and collaborations that define relevance, deepen consumer connection, and build brand equity.
Explore branding, digital marketing, websites, campaigns, collaborations, product launches, cultural strategy, and art-led creative services.
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Artists
PAC’s focus is to position artists to grow independently and sustainably.
We advise select professional artists seeking to elevate their position in the global art industry through strategic positioning, marketing, and project-based services.
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Our work spans industries, mediums, and markets
Founded and led by Dana Cohen, a New York-born strategist and advisor, PAC is built on unparalleled expertise.
With a 15-year background that spans art auctions, interior design, luxury branding, and $50M+ in sales, Dana’s sharp eye, art market expertise, and instinct for positioning and narrative make her a trusted advisor to HNWI’s, brands, collectors, designers, and artists alike.

