ART ADVISORY & STRATEGIC CONSULTANCY
MIAMI-BASED.
NEW YORK & LOS ANGELES ROOTS.
GLOBAL REACH.
FOR ACQUIRING, INTEGRATING, AND LEVERAGING ART AS AN ASSET AND POSITIONING OPPORTUNITY.
MIAMI-BASED PRIVATE ART CONSULTING (PAC) IS known for:
Discreet buyer-side art acquisition advisory for private art collectors and institutions.
Expert art strategy, sourcing, visual storytelling, site-specific art curation, procurement, & white-glove project execution across residential, hospitality, and commercial projects for real estate developers, architects, & interior designers.
Art-led creative marketing, branding, identity, digital campaigns, partnerships, artist collaborations, philanthropic initiatives, and activations for visionary brands.
Consulting a select group of professional artists on strategic growth, positioning, and market expansion.
Art advisory
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PRIVATE COLLECTORS & INSTITUTIONS
Independent, buyer-side art advisory for collectors seeking discretion, clarity, and confidence.
PAC provides confidential, independent art acquisition advisory for private collectors and institutions building or refining collections with long-term intention. Services include market research, artwork sourcing, curation, due diligence, pricing analysis, negotiation, transaction coordination, and collection strategy, with white-glove support for framing, logistics, installation, and ongoing collection management.
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REAL ESTATE DEVELOPERS, ARCHITECTS & INTERIOR DESIGNERS
Art strategy, sourcing, and curation for residential, hospitality, commercial, and mixed-use projects.
PAC works with real estate developers, architects, and interior designers to create cohesive art collections and programs aligned with each project’s vision, audience, budget, and positioning. Services span early-stage art strategy, site-specific curation, visual storytelling, artwork sourcing, commissions, procurement, framing, logistics, and installation.
INDEPENDENT BY DESIGN
PAC does not maintain an artwork inventory, represent artists as an agent, or receive seller-side commissions.
Our recommendations are tailored specifically to each client’s unique objectives.
STRATEGIC CONSULTING AND CREATIVE SERVICES
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Brands
Art-led creative that strengthens relevance and builds long-term brand equity.
PAC combines branding, design, and marketing expertise with art industry insight and access to develop distinctive identities, campaigns, and experiences.
Our work spans art-led brand strategy and identity; creative direction; web, graphic, and packaging design; digital marketing and content production; campaigns and product launches; artist collaborations and artwork licensing; strategic partnerships and activations; philanthropic initiatives; and benefit auctions.
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Professional Artists
Specialized strategic consulting for select professional artists navigating growth.
Through tailored engagements and targeted project support built around pivotal opportunities, challenges, and inflection points, PAC helps artists improve discoverability, make informed decisions, pursue meaningful growth, retain their autonomy, and elevate their position in the global art market.
PAC’s work encompasses positioning, pricing, sales strategy, collector and market development, digital presence, negotiation, and preparation for major exhibitions, releases, unveilings, market expansion, and other initiatives.
Dana Cohen
FOUNDER, CEO & PRINCIPAL ART ADVISOR AT PRIVATE ART CONSULTING (PAC)
Based in Miami, Dana Cohen is an art advisor, strategist, and consultant with more than 15 years of experience spanning art advisory, interior design, luxury branding, and business strategy. She is a graduate of the Savannah College of Art and Design with a background that includes eight years in the art auction industry and more than $50 million in career sales.
Through PAC, Dana leads an interdisciplinary team advising high-net-worth individuals, private collectors, real estate developers, architects, interior designers, brands, and select professional artists on art acquisitions, sourcing and curation, strategic positioning, and complex art-led initiatives.