Art advisory & strategic consultancy
MIAMI-BASED. NEW YORK AND LOS ANGELES ROOTS. GLOBAL REACH.
Private Art Consulting (PAC) advises collectors, real estate developers, architects, interior designers, and brands on acquiring, integrating, and leveraging art as an asset and positioning opportunity.
Our work spans discreet art acquisition advisory for private collectors and institutions; site-specific art sourcing, curation, culturally attuned storytelling, and white-glove project execution for residential, hospitality, and commercial projects; and art-led brand strategy, campaigns, collaborations, and activations.
We also consult a select number of professional artists on strategic growth, market positioning, and major initiatives.
INDEPENDENT BY DESIGN
PAC does not maintain an artwork inventory, represent artists, or receive seller-side commissions.
Art advisory
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PRIVATE & INSTITUTIONAL COLLECTORS
Acquire art with intention, discretion, and confidence.
PAC specializes in confidential, independent art acquisitions for private and institutional collectors building or refining collections with long-term intention. Our expertise spans market research, artwork sourcing, curation, due diligence, pricing analysis, negotiation, transaction coordination, and collection strategy, with white-glove framing, logistics, installation, and ongoing collection management.
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REAL ESTATE DEVELOPERS, ARCHITECTS & INTERIOR DESIGNERS
Art strategy, sourcing, and curation for residential, hospitality, commercial, and mixed-use projects.
PAC partners with real estate developers, architects, and interior designers to develop memorable art collections and programs shaped around each project’s vision, audience, budget, and positioning. From early-stage art strategy and site-specific curation to visual storytelling, sourcing, commissions, procurement, framing, logistics, and installation, we create cohesive art programs that strengthen the project’s identity and experience.
ART ADVISORY | ACQUISITIONS | CURATION | DESIGN | STRATEGY | COLLABORATIONS | ACTIVATIONs
ART IN MOTION - FEATURING MIKAEL B., BENTLEY, SECRET WALLS, & INNER CITY ARTS. PAC provided strategic counsel on positioning, auction strategy, and collector outreach for Mikael B.’s Afterglow. After more than 15 rounds of competitive bidding, it became the initiative’s highest-selling artwork, helping raise funds for Inner-City Arts while supporting the Bentley Bentayga promotion.
ART FOR ATHLETES - WITH WISDOM AUDIO, CRAIG BLACK AND THE CHALLENGED ATHLETES FOUNDATION. PAC led the strategy, creative direction, digital campaign, storytelling, and auction execution for Art for Athletes, a philanthropic collaboration featuring a one-of-a-kind Wisdom Audio speaker transformed through Craig Black’s Acrylic Fusion technique.
ZPK - HOUSE OF SACCI X KQUE. PAC led House of Sacci’s first artist collaboration with emerging New York artist Kque from concept through launch. Through collaboration strategy, creative direction, packaging, content production, and campaign execution, PAC positioned House of Sacci's first vape, which is one of their top-selling products, as culturally relevant and premium while strengthening the brand’s market differentiation.
STRATEGIC CONSULTING AND CREATIVE SERVICES
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Brands
We partner with brands from concept to execution through campaigns and collaborations that define relevance, deepen consumer connection, and build brand equity.
Explore branding, digital marketing, websites, campaigns, collaborations, product launches, cultural strategy, and art-led creative services.
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Artists
PAC’s focus is to position artists to grow independently and sustainably.
We advise select professional artists seeking to elevate their position in the global art industry through strategic positioning, marketing, and project-based services.
Founded and led by Dana Cohen, a New York-born strategist and advisor, PAC is built on unparalleled expertise.
With a 15-year background that spans art auctions, interior design, luxury branding, and $50M+ in sales, Dana’s sharp eye, art market expertise, and instinct for positioning and narrative make her a trusted advisor to HNWI’s, brands, collectors, designers, and artists alike.